Google removes an AI Olympic advertisement after criticism
An Olympic-themed Google Gemini chatbot advertisement was taken off the air due to negative feedback about how it showed a young child utilizing AI to compose a fan letter.
In the advertisement, the father prompted Gemini, saying, "Gemini, help my daughter write a letter telling Sydney how inspiring she is." The commercial ends with a clip of the young girl racing on the track and a text overlay that reads, "A little help from Gemini." After that, it shows a brief clip of the draft that Gemini generated.
The advertisement, which was aired regularly during the first week of the Games, has been removed from the air but is still accessible on YouTube.
According to Google, the Gemini app still serves as a useful "starting point" for coming up with ideas for writing.
The statement continued, "We think AI can be a great tool to boost human creativity, but it will never substitute it." "We wanted to tell a real story that honored Team USA."
Before, Google defended the advertisement. But the criticism only grew worse, with individuals accusing the firm of pushing automation above genuineness, especially when it came to young people.
In a widely read blog post, Shelly Palmer, an advanced media professor at Syracuse University's S.I. Newhouse School of Public Communications, stated, "I flatly reject the future that Google is advertising." A "monocultural future where we see fewer and fewer examples of original human thoughts" is what the technology offers, the author stated.
Not just Google is being criticized for its advertisements that suggest AI should take over creative jobs.
Apple unveiled the new iPad Pro in a recent commercial that featured a hydraulic press machine smashing paint cans and musical instruments. In the end, the business apologized and took the advertisement off of television.
AI will eliminate some creative jobs, but some shouldn't have existed in the first place, according to OpenAI technology CEO Mira Murati, despite training AI models on original creative work. Scarlett Johansson claimed that OpenAI had stolen her voice for the new ChatGPT AI voice, "Sky," but Hollywood actors and unions vehemently objected.
