This year, Samsung will release an upgraded version of its AI-powered Bixby voice assistant
Because ChatGPT from OpenAI has become so popular, digital assistants are now again in the spotlight. The CEO of Samsung's mobile division, TM Roh, revealed to CNBC that the South Korean tech giant's own large language model, or LLM, will be used in a further enhanced Bixby that will be unveiled this year."We're going to use Gen AI technology to advance Bixby," Roh declared.
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The Evolution of Bixby
In 2017, Bixby made its debut alongside the Samsung Galaxy S8 smartphone. Among the many features of the voice assistant are suggestions for restaurants and real-time translations. With the Bixby Vision function, users may scan objects in front of them with their phone's camera to get information about them from Bixby.
Although Bixby has had a number of improvements over the years, its capabilities and user base have frequently trailed behind those of its rivals.Refocusing on Bixby is a calculated move by Samsung to reestablish itself as a major competitor in the AI-driven voice-controlled assistant market. Samsung hopes to improve Bixby's overall performance, natural language processing, and contextual comprehension by incorporating cutting edge AI capabilities.
Artificial intelligence that can produce material, such as images or answers to queries, is known as generative AI, or Gen AI. The AI model that powers generative AI, known as an LLM, is trained on massive volumes of data.But according to Roh, Samsung will continue to support numerous voice assistants on its products. For example, the newest Samsung devices come with Google's AI helper.Just over a month has passed since Apple said that Siri, its assistant, will receive an AI update. Roh has now confirmed its Bixby upgrade. If Siri needs more answers, she will be able to use OpenAI's ChatGPT.
Key Features of the Upgraded Bixby
Here are some of the anticipated highlights:
1.Enhanced Natural Language Understanding (NLU):
Better Natural Language Understanding (NLU) will enable the new Bixby to understand and process increasingly complicated commands and queries. As a result, users will be able to communicate with Bixby more naturally and won't require as many command expressions.
2.Personalization and Customization: Samsung is concentrating on enhancing Bixby's personalization. Over time, the assistant will pick up on the preferences and routines of the user, providing proactive support and customized recommendations. For example, it may offer food recommendations depending on dietary restrictions, serve as an appointment reminder, or suggest playlists of music for different moods.
3.Multilingual and Cross-Device Support: Samsung wants to improve Bixby's language capabilities so that it can serve as a global assistant. Furthermore, Bixby will provide cross-device capabilities, which will let consumers begin a task on one device and finish it without any trouble on another.
4.Context-Aware Assistance: Bixby's artificial intelligence will allow it to comprehend and remember context during various encounters. As a result, users may converse with Bixby in a more natural and dynamic manner because it will recall prior exchanges and offer pertinent answers in light of them.
5.Seamless Integration with Samsung Ecosystem: Bixby's tight connection through the Samsung ecosystem is one of its main features. Smooth control over an extensive array of Samsung devices, including smart TVs, home appliances, and smartphones and tablets, will be possible with the enhanced Bixby. Users will be able to design a smarter, more connected home thanks to this.
The AI Behind Bixby's Upgrade
The Bixby update is a component of Samsung's larger campaign to promote AI capabilities across its line of products. In an attempt to persuade consumers to switch to more expensive smartphones, the Samsung announced some new AI features along with two new foldable devices on Wednesday: the Galaxy Z Fold6 and Z Flip6.
According to Roh, "We are strengthening and adding more AI features to our products."
"Consumers are beginning to feel the advantages and ease that come with using AI more and more. I firmly think that these smartphones and galaxy AI are major factors that influence people to buy new products.
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Competitive Landscape
Established competitors such as Amazon, Google, and Apple are continuously developing in the fiercely competitive voice assistant sector. Samsung's move to enhance Bixby is indicative of its desire to capture a bigger portion of this market. An overview of how Bixby will compare to its rivals is shown below:
1.Apple Siri: The way that Siri integrates with Apple's environment is what makes it so strong. In order to give consumers a unified and simple experience, Bixby will try to imitate this synergy within Samsung's product lineup.
2.Amazon Alexa: Because of its extensive skill set and integrations, Alexa is a flexible option for controlling smart homes. For Bixby to provide a similarly extensive experience, it will be necessary to take advantage of its extensive integration with Samsung products.
3.Google Assistant: Google Assistant excels in natural language understanding and contextual awareness, thanks to Google's extensive AI research. Bixby's upgraded AI capabilities will be crucial in matching Google Assistant's conversational prowess.
In a sum
An important step forward in Samsung's effort to reshape the smart voice assistant market will be taken with the company's impending release of an enhanced Bixby with its own AI technology. With its emphasis on improved natural language comprehension, context-aware support, customization, and smooth connection with the Samsung ecosystem, Bixby is well-positioned to develop into a more perceptive and useful user companion.
Bixby's success will be largely dependent on Samsung's dedication to innovation and user-centric design as the voice assistant market develops. With its improved features, Bixby hopes to not only match but even outperform its rivals in providing a genuinely intelligent and customized experience. As Samsung gets ready to reveal the latest iteration of Bixby later this year, stay tuned for additional information.
